Digital Marketing Insight and Advice

The WSI Digital Marketing Blog (for Japan) is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

Woman in apron holding tablet, smiling in front of an
By Bruce McCaughan October 7, 2025
Turn your website into a lead-generating machine. Our all-in-one monthly service builds or improves your site, boosts Google/Maps visibility, and adds tracking - with clear updates in English or Japanese.
Red keyboard key labeled
By Bruce McCaughan August 16, 2025
More than simply an ubiquitous website feature, a web form is an indispensable tool for lead generation, employee workflows, and for making sales and collecting payments.
Man in bed looks at laptop with a red error message.
By Bruce McCaughan March 25, 2022
Software as a Service (SaaS) is a concept where you pay a subscription fee for the software itself with technical support and upgrades bundled in. Notably, Adobe and Microsoft, among others, have moved to a SaaS model for their suite of software offerings.
Hand holding magnifying glass over laptop with map, megaphone, and gold coins, symbolizing local SEO.
By Bruce McCaughan February 8, 2022
If you are a local business that serves or sells to customers at your location, there are things you can do to help get your business discovered when people are searching for your goods and services on Google and other search engines.
Person using a laptop with Google open, next to a mug of coffee and a phone on a wooden table.
By Bruce McCaughan February 4, 2022
MUM stands for Multitask Unified Model and is a search algorithm update by Google which uses AI (artificial intelligence) "designed to analyze and generate content as a human would". More simply, it should enable Google to better determine exactly what someone is searching for in order to get it right the first time.
Woman in apron holding tablet, smiling in front of an
By Bruce McCaughan October 7, 2025
Turn your website into a lead-generating machine. Our all-in-one monthly service builds or improves your site, boosts Google/Maps visibility, and adds tracking - with clear updates in English or Japanese.
Red keyboard key labeled
By Bruce McCaughan August 16, 2025
More than simply an ubiquitous website feature, a web form is an indispensable tool for lead generation, employee workflows, and for making sales and collecting payments.
Man in bed looks at laptop with a red error message.
By Bruce McCaughan March 25, 2022
Software as a Service (SaaS) is a concept where you pay a subscription fee for the software itself with technical support and upgrades bundled in. Notably, Adobe and Microsoft, among others, have moved to a SaaS model for their suite of software offerings.
Hand holding magnifying glass over laptop with map, megaphone, and gold coins, symbolizing local SEO.
By Bruce McCaughan February 8, 2022
If you are a local business that serves or sells to customers at your location, there are things you can do to help get your business discovered when people are searching for your goods and services on Google and other search engines.
Person using a laptop with Google open, next to a mug of coffee and a phone on a wooden table.
By Bruce McCaughan February 4, 2022
MUM stands for Multitask Unified Model and is a search algorithm update by Google which uses AI (artificial intelligence) "designed to analyze and generate content as a human would". More simply, it should enable Google to better determine exactly what someone is searching for in order to get it right the first time.
Woman in apron holding tablet, smiling in front of an
By Bruce McCaughan October 7, 2025
Turn your website into a lead-generating machine. Our all-in-one monthly service builds or improves your site, boosts Google/Maps visibility, and adds tracking - with clear updates in English or Japanese.
Red keyboard key labeled
By Bruce McCaughan August 16, 2025
More than simply an ubiquitous website feature, a web form is an indispensable tool for lead generation, employee workflows, and for making sales and collecting payments.
Man in bed looks at laptop with a red error message.
By Bruce McCaughan March 25, 2022
Software as a Service (SaaS) is a concept where you pay a subscription fee for the software itself with technical support and upgrades bundled in. Notably, Adobe and Microsoft, among others, have moved to a SaaS model for their suite of software offerings.
Hand holding magnifying glass over laptop with map, megaphone, and gold coins, symbolizing local SEO.
By Bruce McCaughan February 8, 2022
If you are a local business that serves or sells to customers at your location, there are things you can do to help get your business discovered when people are searching for your goods and services on Google and other search engines.
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