The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog (for Japan) is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

Advanced Website Forms

Solve Business Problems with Advanced Website Forms

By Bruce McCaughan • August 16, 2022
More than simply an ubiquitous website feature, a web form is an indispensable tool for lead generation, employee workflows, and for making sales and collecting payments.
SaaS Website Platforms

Does your website keep you up at night?

By Bruce McCaughan • March 25, 2022
Software as a Service (SaaS) is a concept where you pay a subscription fee for the software itself with technical support and upgrades bundled in. Notably, Adobe and Microsoft, among others, have moved to a SaaS model for their suite of software offerings. We use an awesome website builder designed especially for agencies, powered by Duda.
Local Search in Japan for 2022

Help Local Customers Find Your Business Online

By Bruce McCaughan • February 8, 2022
If you are a local business that serves or sells to customers at your location, there are things you can do to help get your business discovered when people are searching for your goods and services on Google and other search engines,
Google MUM

What the Google MUM Update Means for Your Business

By Bruce McCaughan • February 4, 2022
MUM stands for Multitask Unified Model and is a search algorithm update by Google which uses AI (artificial intelligence) "designed to analyze and generate content as a human would". More simply, it should enable Google to better determine exactly what someone is searching for in order to get it right the first time.
Advanced Website Forms

Solve Business Problems with Advanced Website Forms

By Bruce McCaughan • August 16, 2022
More than simply an ubiquitous website feature, a web form is an indispensable tool for lead generation, employee workflows, and for making sales and collecting payments.
SaaS Website Platforms

Does your website keep you up at night?

By Bruce McCaughan • March 25, 2022
Software as a Service (SaaS) is a concept where you pay a subscription fee for the software itself with technical support and upgrades bundled in. Notably, Adobe and Microsoft, among others, have moved to a SaaS model for their suite of software offerings. We use an awesome website builder designed especially for agencies, powered by Duda.
Local Search in Japan for 2022

Help Local Customers Find Your Business Online

By Bruce McCaughan • February 8, 2022
If you are a local business that serves or sells to customers at your location, there are things you can do to help get your business discovered when people are searching for your goods and services on Google and other search engines,
Google MUM

What the Google MUM Update Means for Your Business

By Bruce McCaughan • February 4, 2022
MUM stands for Multitask Unified Model and is a search algorithm update by Google which uses AI (artificial intelligence) "designed to analyze and generate content as a human would". More simply, it should enable Google to better determine exactly what someone is searching for in order to get it right the first time.

The Best Digital Marketing Insight and Advice

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