Competitive Analysis
Level the playing field by understanding your competitors in Japan
It is important to understand the strengths and weaknesses of your business rivals and compare them to those of your business and then find gaps in your market. Conducting competitive research and performing a detailed competitive analysis on your business will help you develop a marketing strategy that strengthens your online position and expands your market share.
Know your Top Competitors
Knowing what your competitors are doing and staying on top of the latest trends in your market is essential. Market and competitor research will prepare you for changes in the market and make it less likely that the competition will leave you behind.
Identify Strengths and Weaknesses
A sound competitive analysis will help you identify your strengths and weaknesses relative to direct and indirect competitors. You must have a thorough understanding of who your top competitors are in order to achieve and maintain a competitive edge in reaching your target market ahead of the competition.
Discover Ways to Improve
No matter how well you (think) you are doing, there is always room for improvement. You'll always want to keep an eye on your competitors in search of opportunities and new strategies to improve upon what you may be missing.