Great Looking Web Design is only the Beginning
We don't have to tell you that your website needs to look great. You already know that.
Of course you want your website to have an awesome design, we agree, but the most important thing is that it
works for your business to create leads and generate sales.
Here are some things to consider when creating your next website:
Our website design process involves taking the time to understand your organization and customers, and then building a strategy that is aligned and capable of delivering remarkable results.
User Experience
Your website is designed for the visitor, not the business owner. It needs to load quickly and be easy for visitors to find what they are looking for.
The best way to ensure that your website satisfies your users' search intent, is to perform a thorough customer profile evaluation before beginning your website build.
Speaks their language
If you serve a multi-lingual region or niche (as we do, here in Japan), you need to make sure your website is available in every language you actively serve. Google Translate simply won't cut it when it comes to presenting your business's products and services.
You will also want to make sure that your chosen website platform can handle multiple languages smoothly and effectively.
Not just a pretty brochure
Functionality is every bit as important as great design. This means including the right tools to help your customers on their buyer's journey. That may include reservation systems, calculators, chat widgets, or robust forms for getting quotes and making inquiries.
Affordable eCommerce
Properly-executed eCommerce is pricey for a reason. It's complicated and involves many moving parts. However, we know that eCommerce is not always akin to Amazon. Entry-level eCommerce solutions exist that can help your business get its foot in the door on its way to expanding sales channels.
Did You Know?
Whether you're considering a website upgrade or a full-blown overhaul, here are some statistics that might prove helpful in the process:
48%
48% of people believe that a website's design determines a business's credibility
38%
38% of visitors will stop engaging with a website that has an unattractive layout
62%
62% of companies increased sales by designing responsive mobile platforms
7%
Increasing website loading time can prevent 7% of lost potential conversions
Get Better Website Results with WSI Digital Marketing Services
Web Design and Development
Web designers help transform your brand into a visual story.
We turn your website into an effective way to engage with your audience and a high-performing marketing tool for your business.
Advanced Web Forms
If your website doesn't include a contact form, you are probably missing out on inquiries from customers and potential leads. Your business may not operate 24/7, but the internet does. People are out there shopping for your products and services all hours of the day and night.
Adaptive Search Engine Optimization
Even if you have the most attractive website on the internet, it’s useless if no one can find it. The way consumers are searching for information in changing constantly. Our AdaptiveSEO methodology helps your search rankings to evolve and grow over time – ensuring that your business is found by your target customers, today and tomorrow.
Analytics and Reporting
If you are investing money in marketing your business, you need to be tracking and measuring how well your marketing efforts are at delivering you leads and sales. We help you make sense of your analytics and campaign reports.
Landing Page Optimization
Your website works as a tool to convert organic visitors into qualified leads. We'll help you develop landing pages that are laser-focused, compelling and that motivate readers to take action.
eCommerce
Our purchase behavior continues to evolve along with the internet. Your consumers now expect a seamless, user-friendly buying experience. If you want to improve your online shopping experience, our eCommerce solutions may be what you’re looking for.
