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Solve Business Problems with Advanced Website Forms

Bruce McCaughan
Digital Marketing Consultant
Aug 16, 2022

If you have a website, chances are it includes a "contact us" form. In fact, forms have become quite ubiquitous and hardly a hot topic for a blog article.


However, don't underestimate the power of web forms! Used correctly, they can help you:


  • generate more leads and customers
  • improve communication (internally and externally)
  • get feedback from customers
  • build a list of followers (mailing list)
  • run polls and surveys
  • sell products and services

The Power of Advanced Website Forms

Better than Email

Most website visitors would rather fill out a guided, structured form than initiate an email from scratch. It's just easier, and saves the bother of salutations and other formalities.


For the website owner, it enables you to ask for additional relevant information enabling you to better qualify the lead and/or provide a better solution to their inquiry.


Another benefit of a form over email is that your email address is not "out there" for all to see, especially the bots that harvest your email end up bombarding you with spam.

Website Form
Conditional Logic in Web Forms

Leverage Conditional Logic

In order to collect exactly the information you need (no more, no less), you can hide or reveal questions based on a user's response to other form fields.


Similarly, you can channel the information collected to the right person or department based on specific answers and selections.


You can also enhance the buyer's lifecycle by redirecting them to certain products or services based on their preferences gathered in filling out the form.

Make Calculations

...for Immediate Quotes, Estimates, and Lead Scoring

You can assign numerical values to certain selections and make calculations on the fly. This can be used for internal purposes or to tally numbers for a quote or sale.


Coupled with Conditional Logic, this could even be used for lead scoring and pre-qualifying leads (or disqualifying them!) saving you time and effort.

Website Form Calculator
Appointment Booking Forms

Accept Reservations and Appointments

This function may seem obvious, but the advantage of a more advanced form over a basic form includes better ability to block days, dates, and times and even to allocate limits to time slots adding a level of automation to your appointment booking and scheduling.

Receive Payments

Your customers can order basic services or products with your form and pay (safely and securely) with a credit card. You can even manage a small e-store with multiple products.


Collect money up-front when your guests register for events, accept donations, etc.

Accept Credit Card Payments through your online form
Import data from form to CRM

Connect with Your CRM, Mailer, or Database

For simple applications, just receiving the form information via email is enough. But it's generally easy to also have the data automatically uploaded to a CRM (customer resource management tool), newsletter list, custom database, or even a Google spreadsheet.

Safe, Secure, and Trusted

At WSI - We Simplify the Internet (Nagoya), we have a variety of form tools at our disposal. However, for most advanced forms projects, we choose to partner with industry-leader JotForm.


JotForm takes security seriously and include the following features as needed:


  • SSL Encrytion
  • reCAPTCHA
  • Password Protection
  • GDPR Compliance
  • PCI Compliance
  • HIPAA Compliance
Jotform logo
Features of Web Forms

Key features of web forms:

  • immediate email auto-reply to customer
  • immediate email notification to your business
  • multiple recipients at your business (as needed)
  • redirect to Success/Thank-you page, trackable by analytics
  • conditional logic to...
  • hide or show form fields (based on previous selections)
  • direct the form email to the right staff (based on user selections)
  • prevent selecting a date within a specified range (useful for restaurant reservations)
  • field validation to ensure that all required fields are filled
  • wide variety of field types, including file upload
  • entry-level eCommerce

Interested in improving your business with advanced web forms?


Get in touch with WSI today!

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