The actual sites and applications may change, but Social Media has become a permanent part of our daily lives, with a few big players firmly fixed into our routines. In fact, for many people, checking Facebook is the first thing they do upon waking up and the last thing they do before going to sleep.
Whether or not you are "on social media", your customers are. So your business needs to be there as well.
Does that mean you should run out now and open up a Facebook and Twitter account? Not necessarily.
But it would serve you well to figure out a strategy based around the platforms that YOUR customers are using.
The most widely-used social media platforms include Facebook, Twitter, LinkedIn, and Instagram.
Your strategy only needs to include the platforms most used by your target customers or your specific objectives. For example, a local restaurant would have less of a need to leverage LinkedIn than a professional agency. However, Instagram would likely offer a better forum for the restaurant than the agency.
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