Paid Search Advertising in Japan
If you need customers and leads right away, you should consider a paid advertising campaign. This is a strategy where you pay for highly-targeted traffic as opposed to waiting for SEO efforts to kick in.
Combine multiple platforms for optimal coverage
Reach the right target audience via a combination of channels. Google Search and Display Network allows you to place ads when people are searching with buying intent. Facebook, Instagram, and LinkedIn allow you to be where your customers are hanging out.
Don't forget Yahoo! and Bing
Yahoo! is still widely used in Japan. Though Yahoo! Japan uses Google's algorithm for searches, it uses its own advertising platform. Likewise, there's Bing, which is the default search engine on Windows computers. Both offer increased reach as well as, usually, cheaper ads.