Analytics and Reporting
A lot of businesses don't bother installing analytics tracking software of their websites. Even more, perhaps, install analytics (typically Google Analytics) but then forget about it or simply check the number of "hits" from time to time.
If you are spending money on marketing your business, you need to be tracking and measuring how effective your marketing efforts are at delivering you leads and sales. We help you make sense of your analytics and campaign reports.
Actionable Data from your Analytics Reporting
The purpose of your analytics is not merely to know how many people visited your website. Your analytics should be configured with filters and goal-tracking so that you get clean data that is actionable.
Make sure your analytics is set up by a qualified Google Analytics professional.
Multi-Platform Marketing Analytics
Not merely tracking your website performance, you need to be monitoring the entire customer journey through the sales funnel. Full-stack digital marketing analytics (basically, using multiple tools in sync) lets you compare cross-platform performance (e.g. social media, website, blogging, and email marketing etc.) helping you determine actual ROI and true impact of your marketing activities.
Tools We Use
Some of the resources we use to deliver your customized, multi-channel, analytics dashboards:
- Google Analytics
- Google Search Console
- Google My Business (Maps)
- Social media platform analytics
- Advanced keyword research tools
Sound complicated?
Perhaps, but let WSI do the heavy lifting of setting up and running your analytics program. You just need it all distilled down to easy-to-understand dashboards with the actionable data you need.
